on 01st January 2016
BrandSmacker is a social media platform that captures a customer’s experience of using brands, and lets them share it with friends. It gives customers a voice to ask for a better experience, greater influence in the brand relationship, and a partnership programme. For brand owners it crystallises the value in the relationship, creating efficient customer strategy and competitive advantage.Read Article →
on 02nd September 2016
Service sector companies currently focus on iterating product and service improvements, or innovations, to gain a competitive advantage.
The existing strategy cycle follows a standardised process: research, analyse, formulate, execute and review. Using appropriate sampling techniques brands often run yearly benchmark studies or focus groups and follow a well-trodden formula to gain insights. A key assumption in this approach is to ignore all external factors and assume the pending actions for this insight is still relevant over time, until a new solution or a proposition is offered to the consumer. A cycle time of over a year is not uncommon, and after this amount of time it can be difficult to justify the problem or the opportunity that exists once a solution is ready to be implemented.Read Article →
on 23rd February 2016
Many companies are now utilising more resources on Customer Experience Management and Insight, based on the growing belief that more data equals better insights, which in turn, leads to strategic competitive advantage. In order for brands to create value, the data they collect on their customers must be translated into actionable insight, and benchmarked against competitors.Read Article →
on 23rd September 2016
How often do you see an advert online prompting you to click through and receive a reward? Maybe it’s the offer of money off a purchase in exchange for a ‘like’ on facebook, or maybe you can win a holiday in exchange for following a brand.
So what have you really given, and how much has the brand reciprocated and what do they get in return? Do you feel more engaged? Are you now more likely to make a repeat purchase of their product?Read Article →
BrandSmacker is a SaaS Technology Startup that brings together many years of experience in creating a customer-centric digital environment to strengthen the relationship between Consumers and Brands.
We look for the following key values both within ourselves and to offer to our clients:
Innovation - for both brand owners and users.
Motivation - to achieve the best outcomes for users and for brands.
Authenticity - an open and honest environment.
Sociability - a friendly and welcoming culture. Intuitive - challenging to the status quo.
Participative - ensure involvement within all decision making.
We are currently looking for business partners and brand owners to enhance our offering.
Get in touch if you would like to know more.