Virtual Customer Experience Manager

Customer experience management goes social

on 01st January 2016

BrandSmacker is a social media platform that captures a customer’s experience of using brands, and lets them share it with friends. It gives customers a voice to ask for a better experience, greater influence in the brand relationship, and a partnership programme. For brand owners it crystallises the value in the relationship, creating efficient customer strategy and competitive advantage.

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The Service Sector must focus on future opportunities, not on solving yesterday’s problems

on 02nd September 2016

Service sector companies currently focus on iterating product and service improvements, or innovations, to gain a competitive advantage.

The existing strategy cycle follows a standardised process: research, analyse, formulate, execute and review. Using appropriate sampling techniques brands often run yearly benchmark studies or focus groups and follow a well-trodden formula to gain insights. A key assumption in this approach is to ignore all external factors and assume the pending actions for this insight is still relevant over time, until a new solution or a proposition is offered to the consumer. A cycle time of over a year is not uncommon, and after this amount of time it can be difficult to justify the problem or the opportunity that exists once a solution is ready to be implemented.

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In order to improve customer experience you need to measure it real-time

on 23rd February 2016

Many companies are now utilising more resources on Customer Experience Management and Insight, based on the growing belief that more data equals better insights, which in turn, leads to strategic competitive advantage. In order for brands to create value, the data they collect on their customers must be translated into actionable insight, and benchmarked against competitors.

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Active social engagement drives true loyalty

on 23rd September 2016

How often do you see an advert online prompting you to click through and receive a reward? Maybe it’s the offer of money off a purchase in exchange for a ‘like’ on facebook, or maybe you can win a holiday in exchange for following a brand.

So what have you really given, and how much has the brand reciprocated and what do they get in return? Do you feel more engaged? Are you now more likely to make a repeat purchase of their product?

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Meet VCEM:

Our Virtual Customer Experience Manager

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What Our Social CRM Platform Offers

Customer experience management goes social

The Service Sector must focus on future opportunities, not on solving yesterday’s problems

In order to improve customer experience you need to measure it real-time

Active social engagement drives true loyalty

Who Are We

Agency

Enterprise

Find us online

Meet VCEM:

Our Virtual Customer Experience Manager

Capture

Quantify

Share

Enhance

The Most Effective and Powerful way to Receive Feedback from your Customer

What Our Social CRM Platform Offers

Customer experience management goes social

The Service Sector must focus on future opportunities, not on solving yesterday’s problems

In order to improve customer experience you need to measure it real-time

Active social engagement drives true loyalty

Who Are We

Agency

Enterprise

Find us online